Narayan AmmachchiChilean unicorn Betterfly, a tech platform that propagates healthier habits such as walking and meditation, acquired Brazilian tech startup Seuvale.
Founded in 2019, Seuvale’s platform is used by thousands of Brazilian enterprises to issue digital cards to their employees to purchase wide-ranging products, including meals. Seuvale claims to have partnered with 200 enterprises in Brazil.
Llevar el #EfectoBetterfly a otras latitudes nos exige pasos más grandes. Hoy entramos al mundo de los beneficios flexibles junto a @seuvaleoficial. 🚀 La única plataforma de beneficios flexibles con propósito social ya está disponible para tu empresa. ☝ pic.twitter.com/i7Q6iEam6Z
— Betterfly (@gobetterfly) November 10, 2022
Eduardo Della Maggiora, CEO and founder of Betterfly, said most of the workers across Latin America do not get a chance to use Seuvale’s benefits at all. His company, he added, would extend the startup’s services to all the countries it has operations in, including Mexico and Spain.
Seuvale’s offering, according to Betterfly, is vital to enterprises trying to win the hearts and minds of their employees. For every business, employees are its lifeblood, and healthy employees will often turn out to be innovative and more productive.
Hundreds of employers in Chile use Betterfly’s platform to incentivize their employees’ healthy habits, such as walking and meditation.
Betterfly has grown 20-fold over the past year alone, having acquired one Spanish and five Chilean startups.
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