Nearshore Americas
Grupo Globo

Brazil’s Grupo Globo Partners With Google for Digital Transformation

Google has wrapped up its biggest deal yet in Latin America, agreeing to help Brazil’s media giant Grupo Globo undergo digital transformation.

As part of the agreement, Google will allow the Brazilian firm to tap into its stockpile of solutions in the cloud, machine learning, and artificial intelligence (AI).

Soon, Globo will migrate all its data centers to Google Cloud, a move that will make room for it to launch new channels.

Reports say Globo wants to become a media-tech firm and capitalize on the growing demand for connected TV services in the country.

Google Cloud will also help streamline the production and distribution of content, and focus on the optimization of Globo’s digital platforms, with the goal of generating new business opportunities.

“Our strategic partnership with Globo will bring new innovations to life and will help establish Globo as a true media-tech company,” said Robert Enslin, President Google Cloud, in a statement.

The partnership includes a co-innovation project to integrate Android TV OS resources within Globo’s TV business.

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The news comes four years after Google expanded its Google Cloud Network to Brazil with the launch of a data center in the state of Sao Paulo.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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