Nearshore Americas

Capgemini Gobbles Up US Customer Services Firm LiquidHub

French BPO and technology services giant Capgemini has reached a deal to acquire US customer engagement firm LiquidHub, reinforcing its digital and consulting capabilities in North America.

While neither side has disclosed the precise value of the transaction, Capgemini said it will pay around 400 million euros (US$498 million), about twice the amount of LiquidHub’s 2017 revenue, to acquire the company.

Armed with a series of marketing, sales, commerce, and services solutions across several engagement lifecycles, LiquidHub makes its profits from platforms-as-a-service. The company’s “specialty pharma insights” platform and “customer acquisition” platform are two of the major solutions that it currently offers, the later of which helps companies engage with clients through web, mobile, and other digital channels.

Based in Wayne, Philadelphia, LiquidHub has around 2,000 employees, and counts GlaxoSmithKline, Independence Blue Cross, Merck, Subaru, Vanguard, and other big employers among its client base.

The US firm has enjoyed rapid growth in the past few years, as it has gobbled up around half a dozen small digital services providers, including Foundry9, ElectronicInk, Annik Technology Services, and Redkite LLC.

Paul Hermelin, Chairman and CEO of Capgemini Group, says LiquidHub has “a passion to help clients uncover new ways” to engage with their customers, in addition to having an “impressive employee retention” record.

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“The challenge of omni-channel is connecting all the parts and pieces to deliver a unified and pleasurable experience to your customers. It’s not physical or digital; it’s the blended experience,” stated Jonathan Brassington, CEO and Co-Founder, LiquidHub.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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