Nearshore Americas

E-Retailer Guatemala Digital Follows the Amazon Playbook; Opens Platform for SME Sales

Guatemalan e-commerce firm Guatemala Digital launched a digital platform designed to empower the country’s small and medium-sized enterprises (SMEs).

The platform offers SMEs a digital shelf to sell their products and services, reach a wider customer base and streamline their logistical operations.

Guatemala Digital’s SME platform also includes dedicated customer service channels, assistance with logistics tasks like arranging deliveries with partner providers and quality control measures at every stage.

Guatemala Digital assured there is no cost of association for those who jump in. However, it did not specify if there are other costs. The company assures it will shoulder most of the weight of the digital and logistical operations, allowing entrepreneurs to focus on their products. They only need to create a profile, upload their products and deliver the merchandise to Guatemala Digital.

The model functions similarly to those of major online retailers like Amazon, but with a specific focus on Guatemalan SMEs, granting them access to a broader national market.

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The platform is already averaging 18,000 transactions and exceeding 2 million monthly visits.

Founded in 2007, Guatemala Digital has been Guatemala’s largest online retailer since 2018. The company boasts over 250,000 subscribers and operates across Costa Rica, Honduras and El Salvador.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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