Nearshore Americas

Hubspot Expands to Colombia With an Office in Bogota

American marketing software company Hubspot has expanded to Latin America with the launch of an office in the Colombian city of Bogota.

The office is the company’s eighth global center and will serve as Hubspot’s Latin American headquarters.

“Colombia is a country that has great talent and that is exactly what we are looking for,” said Nataly Kelly, Vice President of international strategy and operations at Hubspot, in a press release. “It’s also very strategically located in the middle of Latin America, which puts us in a great position to service the markets in the North and South.”

The Cambridge, Massachusetts-based company has not disclosed how many people it will hire in Colombia but stated that David Torres, who heads its LatAm sales unit, will stay in Bogota for nearly six months to take new employees on board.

Founded by Brian Halligan and Dharmesh Shah in June 2006 at Massachusetts Institute of Technology, Hubspot has more than 48,000 customers in over 100 countries. It reported US$375.6 million in revenue for 2017 and is expecting to increase the figure to US$481 million this year.

Although it traditionally provided a verity of customer relationship management, and sales and marketing tools, Hubspot is now increasingly expanding into the customer service space.

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It has recently launched a new product line called Service Hub, which promises to turn “customers into promoters”. The platform is armed with tools for automating customer feedback and tracking.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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