Nearshore Americas
Brilliant Basics

Infosys Acquires Brilliant Basics, Adding More Digital Studios to Bowstring

India’s second largest software services provider Infosys has snapped up London-based digital transformation services provider Brilliant Basics for approximately US$10 million.

The acquisition strengthens Infosys’ operations in Europe and the Middle East, besides adding numerous customers in lucrative sectors, particulalry financial services, retail, and telecom.

With digital studios in London and Dubai, Brilliant Basics offers technology solutions that improve customer experience. Infosys currently has similar digital studios in New York City, Melbourne, and Australia, as well as the Indian cities of Bangalore and Pune.

“Through this acquisition, Infosys further expands its worldwide connected network of digital studios that are focused on fulfilling the needs of global clients for end-to-end digital transformation solutions,” Infosys said in a statement.

Founded in 2012, Brilliant Basics is a privately-owned firm, with its co-founder and CEO owning an 85.5% stake in the company. The company claims to have deep expertise in design thinking, something that is crucial for IT service providers to chart out the right digital journey for each customer.

“We really believe that being a key part of Infosys Digital will allow Brilliant Basics to scale its offerings and progress faster globally,” said Anand Verma, Founder and CEO of Brilliant Basics. “We believe that Brilliant Basics being the tip of the Infosys Digital can spearhead on their digital journey gives us an opportunity of a lifetime.”

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Infosys has been making headlines for the past few weeks, with its founders and former board members clashing over alleged corporate governance lapses and irregularities in the company’s US$200 million acquisition of Panaya.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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